Sahl Hasheesh, once a pristine bay on Egypt’s Red Sea coast, has evolved into a world-class real estate and tourism destination. Since the Egyptian Resorts Company (ERC) acquired the land in 1995, the area has transformed from a simple diving marina into a fully integrated city with luxury resorts, residential communities, and high-end tourism facilities. This article explores the development of Sahl Hasheesh, its environmental considerations, and its growing appeal as a real estate investment hotspot.
The Evolution of Sahl Hasheesh
From a Diving Paradise to a Master-Planned City
Originally known for its crystal-clear waters and vibrant coral reefs, Sahl Hasheesh was a hidden gem for divers. In 1995, ERC secured a 40 million square meter land concession to develop the area into a sustainable tourism and residential hub. The vision was to create a self-sufficient city that blends luxury living with environmental preservation.
Key Milestones in Development
- 1995: ERC acquires the land and begins master planning.
- 2000s: Infrastructure development, including roads, utilities, and marina construction.
- 2010s: Launch of high-end resorts and residential projects.
- 2020s: Expansion into a full-scale city with hotels, villas, and commercial spaces.
The Role of ERC in Shaping Sahl Hasheesh’s Future
The Egyptian Resorts Company (ERC) has been the driving force behind Sahl Hasheesh’s transformation. With a long-term lease agreement spanning 99 years, ERC has committed to developing the area in phases, ensuring sustainable growth. The company’s strategy focuses on high-end tourism, premium real estate, and eco-conscious planning, making Sahl Hasheesh a benchmark for luxury developments in the Red Sea.
One of ERC’s standout projects is the Hasheesh Hills Golf Resort, an 18-hole championship golf course surrounded by luxury villas. Additionally, the Marina Promenade serves as a bustling hub for yachting, dining, and entertainment, attracting both tourists and investors.
Despite challenges, including economic fluctuations and environmental concerns, ERC has maintained steady progress. The company’s ability to adapt—such as introducing flexible payment plans for buyers—has kept investor confidence high. As Egypt’s tourism sector rebounds, Sahl Hasheesh is poised to become one of the region’s most sought-after destinations.
Real Estate and Tourism Opportunities
Luxury Resorts and Hotels
Sahl Hasheesh is home to some of Egypt’s most exclusive resorts, including:
- Cala Sahl Hasheesh – A 5-star luxury resort with private beaches.
- Veranda Sahl Hasheesh– Units starts from 8,400,000 EGP.
- ElBayou Sahl Hasheesh – A family-friendly resort with Red Sea views.
Residential and Investment Potential
The area offers a mix of:
- Villas & Apartments – Freehold properties for foreign buyers.
- Marina Promenade – A waterfront district with shopping and dining.
- Tourism-Driven ROI – High rental demand from vacationers.
Environmental and Sustainability Efforts
Balancing Development with Conservation
ERC has implemented eco-friendly measures, such as:
- Coral Reef Protection – Strict regulations on coastal construction.
- Waste Management Systems – Reducing environmental impact.
- Green Spaces – Landscaping with native plants to preserve biodiversity.
Challenges and Criticisms
Despite sustainability claims, some environmentalists argue that overdevelopment threatens marine life. ERC continues to work with conservation groups to mitigate risks.
Why Invest in Sahl Hasheesh?
Strong ROI for Real Estate Buyers
- Tax incentives for foreign investors.
- Growing demand for holiday homes.
- Proximity to Hurghada International Airport (30 minutes away).
Tourism Growth Post-Pandemic
Egypt’s Red Sea coast has seen a surge in visitors, making Sahl Hasheesh a prime location for short-term rentals and hotel investments.
Conclusion
Sahl Hasheesh represents a successful model of sustainable tourism and real estate development in Egypt. With ERC’s long-term vision, the area has grown from a diving spot into a thriving city, offering lucrative opportunities for investors and an upscale escape for tourists. As development continues, balancing growth with environmental responsibility will be key to its future success.
Contact us today to learn more about available units, pricing, and payment plans—or to book a site visit.
Join The Discussion